FF horse year greeting card
As one of the first independent communications agencies in France, Fred & Farid has made a name for themselves in the digital industry for their innovation and spirit. Their international acclaim is testament to the pioneering accomplishments they've made over the years.
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In 2014, we worked with Fred & Farid to launch their greeting card that celebrates the Chinese New Year. For the year of the horse, we joined forces in creating a whimsical horse greeting card featuring a traditional Chinese design with a kick.

Separated assets for an optimized design

The .gif card Fred & Farid designed was far too heavy to be used for communication purposes, and could not be easily sent by Wechat or other messaging applications. This could be detrimental, as the card would be lambasted by people attempting to share it since it would be too heavy.

Therefore, we separated and optimized all the design assets, before developing a small javascript structure animating the assets for the greeting card to be as light as possible

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