Prior to the actual production process of NYU's website revamp, our proposal was pitted against 200 other agencies in Shanghai, all hoping to be given the opportunity to design NYU's new website. Through hard-work and dedication, our proposal was selected to represent the design of NYU's new site.
User Interface/ Experience
When working on a project for an educational institute, particularly one as renowned as NYU, it is imperative to take into account the various different target audiences that will visit the website: future students, parents, students, professors, alumnis, etc.
Therefore, with such a large number of different audiences, we did a substantial amount of work on user experience to ensure that each target audience will be able to find relevant information with ease.
Mobile, Tablet & Compatibility
Asides from designing a desktop version of the site, we also designed a version for mobile phones and tablets to ensure responsive experience. That way students and professors who are busy with their academics' obligations can still access the site on-the-go.
Due to NYU’s notoriety, we composed with the university's strict visual guidelines when revamping its webdesign. But this didn't stopped our creativity and we made sure to demonstrate our best abilities to produce a clean and refined design meeting all of our client's directives.
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